Host read + banner
The host mentions the product and a banner shows up.
Live streaming
StreamPlay.
We turn sponsorships into experiences the audience plays.
The audience takes part from their phones, with nothing to install and no sign-up, and what they do shows up on the show's screen while it is on air. It is not an ad people watch: it is a moment where people do something, and the brand is the place where it happens.
The problem
Streaming sponsorship, today.
Most streaming sponsorships come in three formats.
QR
Scan to leave the stream.
Product placement
The product sits on the set.
They all compete for attention. Few generate participation. Almost none deliver interaction metrics.
Streaming already solved the audience. It has not solved interaction yet.
The shift
From banner to game.
Before
- 01The streamer talks.
- 02A banner with a QR appears.
- 03The viewer watches, exposed.
- 04The interaction ends there.
Now, with StreamPlay
- 01The streamer sets a challenge.
- 02The viewer scans, plays and competes.
- 03Their score shows up on the stream.
- 04The brand measures everything.
How it works
Five steps, one day on air.
- 01
The streamer launches the experience
From the operator panel, when the script calls for it. A branded QR appears over the stream.
- 02
The audience scans
From the live stream, with the phone camera or the chat link. Nothing to install, no sign-up.
- 03
They play from the phone
A short round, designed to be understood in two seconds, with the brand as the stage.
- 04
The result shows up live
The podium, the meter or the vote update over the show's screen while the host narrates it.
- 05
The brand gets the metrics
At close: how many people came in and through which door, how many took part, how many completed, when the peak happened and who left their details.
Mechanics
Five ways for the audience to take part.
Same engine, same production, same day on air. What changes is what the audience does on the phone, what shows up on the show's screen and what number the brand takes home.
Live
Chat
lu_martinezjust scanned it!! 🔥
tomi.gghow do you play??
carla_okarrows or swipe
nachooI'm at 380m lol
seba_pcrashed into the train 💀
agusanyone in the top 3 yet?
Play right hereYou
Loading game…
The competition
Best one wins.
The phone
A short skill round.
The screen
The top players, live, by name.
The number you take home
How many played through, who won and left their details.
Templates
Mechanics run on pre-built game templates (penalty kicks, runner, stacking, trivia and more) adapted to each brand and deployed fast on any format.
Business objectives
We don't make games for their own sake.
Each objective maps to what the overlay does for it.
- Awareness
- Live participation
- Engagement
- Play time
- Traffic
- QR to landing
- Leads
- Sign-up to claim the prize
- Community
- Rankings
- Data
- Usage metrics
- Monetization
- A new commercial asset
Objective
How it helps
What the client gets
Everything it takes to go on air.
Dynamic design
We pick the mechanic for the objective and adapt it to the brief, the brand and the show's tone.
Development
A reskin of a pre-built template or a custom build, ready to play from any phone.
Overlay
The on-air panel: call to action, QR, timer and results with the show's and the sponsor's art.
Stream integration
A browser source in OBS. Works on Twitch, Kick, YouTube and TikTok with no platform deals.
Dashboard
An operator panel to launch, close and repeat rounds right when the script calls for it.
Metrics
A report at close: entries by door, participation, completions, peak minute and leads.
Live support
Someone from Nunchi online while it's on air, with the operator and the production team.
A new way to monetize streaming.
Interactive experiences for brands, creators and streaming platforms.