Methodology
Nunchi Flows is the methodology we use to design every project: 4 steps and 3 layers that combine strategic creativity with real measurement.
We don't sell isolated pieces — we diagnose the objective, combine the right tools and deliver a closing report with results per activated layer. Every investment has a clear objective, a piece designed for that objective and a concrete data point at the end.
The 4 steps
Before proposing anything, we define three things: the business objective, the platform or channel it will run on, and the scale and budget.
Output: strategic brief with clear KPIs.
Based on the diagnosis, we select and combine tools across three layers: Creative Tech, Cinematic & Visual, Events & Branding. The combination is a strategic decision, not the client's choice.
Output: proposal with pieces, scope and timeline.
We execute the selected pieces with premium production quality. It might be a Rich Media plus an AI Video, a Mini Game plus an Explainer, or a Stand App plus a Branded Game.
Output: final pieces ready for ad server, social, CTV, event or screen.
At the end, the client receives what each activated layer can deliver. Where there's code, there's data. Where there's a platform, there's analysis. Where there's activation, there are leads.
Output: closing report with actionable data and lessons for the next campaign.
The 3 layers
Every layer delivers a different kind of impact and a different kind of measurement. The methodology combines the ones that match the business objective, not the ones that look flashiest.
Creative Tech
Design turned into data. Interactive pieces with integrated measurement code: clicks, drop-offs, time and custom events. It's the layer with the richest and most actionable measurement.
Measurement
Direct and actionable measurement. Dashboard with real behavioral data.
Services
Cinematic & Visual
Scalable audiovisual production and mass personalization with AI. Content optimized for CTV, programmatic and the brand's communication infrastructure.
Measurement
Platform metrics + strategic interpretation.
Services
Impact & Activations
Physical and digital activations at scale, designed to generate brand memorability and organic virality. Lead capture and in-person experience integrated.
Measurement
Leads, participation, organic reach, memorability.
Services
Tell us the objective, the channel and the scale. In 30 minutes we'll propose the right combination of layers for your project.